April is one of two magical months in Pennsylvania, and one of four in New Jersey, during which salespeople can capture more attention of those conducting online searches of homes for sale. Here’s why, and how to get your share of the business
Marketing Archive
Home Prices Jump In S-F; Flat In Pottsgrove, Pottstown
Over the past year, according to a new report, average single-family home sale prices rocketed up 32 percent or more in the Spring-Ford Area School District but stagnated or declined slightly in the Pottsgrove and Pottstown districts
Home Prices Up For Year Ending In October; Month Down A Bit
NEW YORK NY – Home prices across 20 cities nationwide rose 4.3 percent during the 12 months ending in October (2012), as measured by the Case-Shiller Home Price Indices released Wednesday (Dec. 26, 2012), and that upbeat performance out-distanced analysts’ forecasts. Anticipated seasonal weakness did show up, however, as 12 of the 20 posted monthly
Philly Area’s Homes Trail Cumulative Value Trend In 2012
PHILADELPHIA PA – Homes in the greater Philadelphia market, including those in western Montgomery County, are anticipated to have lost $1.6 billion in cumulative value during 2012, according to an analysis of Zillow® Real Estate Market Reports released Wednesday (Dec. 19, 2012). As bad as that news might be, Zillow said, 2011 – when Philadelphia
Florida’s Housing Market Continued Upswing During November
ORLANDO FL – Closed sales, pending sales, median prices and average prices all rose across Florida’s housing market during November (2012), while the inventory of homes and condos for sale got smaller, according to housing data released by Thursday (Dec. 20, 2012) by Florida Realtors®, formerly the Florida Association of Realtors®. “With home sales strongly
Postal Service Claims Mail-Mobile Combos Can Sell More
WASHINGTON DC – Until the Internet arrived and, after that, until mobile communication arrived, the U.S. Postal Service profited by pushing direct mail as an advertising medium. As the alternatives gained widespread acceptance among consumers, however, a substantial number of advertisers – including those in the real estate business – concluded the web and smartphones
Challenge For Brokers And Agents: Calming Consumer Fears
NEWTOWN SQUARE PA – Winning is in, and losing has never been a good thing. As the National Association of REALTORS® approaches the 2012 edition of its Nationwide Open House Weekend, scheduled for April 28-29 (2012; Saturday and Sunday), one challenge that faces real estate brokers and salespeople across Pennsylvania is proving to consumers they’ll
Generational Tastes, Move To Smaller Homes Driving Storage
NEW YORK NY – The previously high-growth $7.4 billion market for home organization and storage has slowed down due to the housing collapse and enduring economic problems, according to “Home Organization in the U.S: General Purpose, Closet, Garages, and Storage Sheds,” a report released Monday (Nov. 14, 2011) from a market research firm called Packaged
Provide Your Clients With Points Of Any And All Contact
PHILADELPHIA PA – How many ways can real estate clients and prospects contact you? Maybe more importantly, how many ways do they KNOW they can contact you? There could be a huge difference between the two and, if so, you may be missing business opportunities. Worse yet, you may be opening the door to competitors.
Simon Property Tops 2011 Real Estate Most Admired List
PHILADELPHIA PA – Simon Property Group Inc., the co-owner of the King of Prussia and Granite Run malls in the greater Philadelphia area, was named the most admired company in the real estate industry, the Philadelphia Business Journal newspaper reported Tuesday (March 8, 2011). The designation comes from Fortune magazine, which since 1997 has conducted